HouseLogic is a ficitonal company that sells nano-technology based home products, such as washless windows and self-cleaning floors, which are also environmentally friendly. Products are sold in store such as Home Depot and Lowes. Logo created by Lia Sfiligoj, Angelica Irizarry, Brandon Bennet, and Vincent Fileccia.

 

 

 

I developed an advertising campaign, that consists of Print, Indoor, Outdoor, and Guerilla Advertising. The concept for the print ads, is showing customers a future where messes are not longer a problem, rather HouseLogic's products self-clean.

This is an outdoor ad for HouseLogic, using their self-cleaning glass as the billboard. The glass is so strong that no stains and damage is apparent, the environment is no match for HouseLogic products.

 

An indoor ad for HouseLogic, showing the strength of their self-cleaning tiles.

This is part of HouseLogic's guerilla advertising. One subway car would be branded with HouseLogic's identity, and the inside of the car would be transformed using HouseLogic products.

This is a picture of the inside of the subway car. The floors are self-cleaning, the handles are anti-bacterial, and the walls have HouseLogic self-cleaning paint.